Touched By The Wild

In 2015, a prospective client approached me. He had seen that in Japan, a company was selling jeans that had been ripped by animals, and he wanted to start a business using the same model. He was going to seek funding, and he wanted a logo. 

Approach

The client knew that he wanted to name the company "Touched By The Wild," and he wanted the tagline to be "fiercely denim." In our initial discussion, he expressed that he wanted the logo to communicate three things: elegance, simplicity, and wildlife. I put together a moodboard for the client which helped establish the visual style of the logo. I then created a prototype of the logo, which the client was happy with. Finally, I refined and delivered it.