Burger brats

In 2014, I worked at a small public relations firm, Tuned. Down the street was Burger Brats, a lunch spot that my colleagues and I enjoyed. The restaurant was going to be participating in Burger Week, where restaurants would serve slider versions of their burgers. Burger Brats wanted to offer a discount to encourage people to try the restaurant by giving out vouchers. The restaurant asked Tuned to design these.


The restaurant had limited brand assets to work with. They wanted the vouchers to be modern and encourage people to give them a try. I wanted to emphasize the information about the restaurant, including their location, which was central. I used black and white for the color scheme because I wanted to keep the branding relatively neutral.